We envision a world free of plastic pollution, where:
- Individuals and systems embody zero-waste values of reusability and durability so plastic pollution is reduced at the source: in use & production.
- Packaging and goods are intentionally designed to be useful throughout their existence. Industry actively takes extended responsibility for all products and packaging throughout their lifetime, from cradle to cradle.
- Governments, industry, and NGOs work collaboratively to create and sustain a circular system, eliminating the concept of "waste" by designing an ongoing use and positive outcome for every product and byproduct.
- Humans, animals, and bodies of water thrive within the global ecosystem.
PPC provides a platform to amplify effective strategies and common messaging in order to foster sustainable solutions. We aim to empower people and organizations to take action to stop plastic pollution and to live plastic free.